Early morning at the port of Varberg

Maximizing value
for a better future

May 26-27, 2025
Varberg Stadshotell
Varberg, Sweden

Reserve your spot today!

This year, ideas about maximizing value come together in Varberg, Sweden!

myConf is a lunch-to-lunch single-track conference with three sit-down meals and eight world-class speakers in beautiful Varberg, Sweden.

24 hours of inspiration, learning, and thought-provoking discussions about business and software development that makes a difference.

Our speakers

Yes, myConf will have speakers this year as well! We're working on presentations for them. But in the meanwhile, do you recognize any of these names?

Petra Sundström—Managing director at TRATON and thought leader in digital innovation and smart product ecosystems.

Kevlin Henney—Independent software development consultant, trainer, speaker and writer.

Aino Vonge Corry—Agile consultant, conference facilitator, author of "Retrospectives Antipatterns" and founder of Metadeveloper.

Erik Dörnenburg—Software developer, consultant, and Head of Technology at Thoughtworks.

Zara Zamani—Blockchain architect, serial entrepreneur and venture builder.

Kent Beck—Creator of Extreme Programming (XP) and TDD pioneer.

Beth Andres-Beck—Agile coach and expert in organizational growth.

Suzi Edwards-Alexander—Founder of Appartenir and expert in equitable recruitment and team building.

Can't wait to be inspired? Might we suggest watching all the talks from myConf 2024 and all the talks from myConf 2023?

Aino Vonge Corry

Aino Vonge Corry

Do You Want SERIOUS Play in Your Work Life?

LEGO® SERIOUS PLAY® (LSP), combines the power of LEGO bricks with cognitive science to enhance communication, collaboration, and strategic planning beyond traditional methods such as post-it notes or whiteboard sessions. In this talk, Aino will show how LSP fosters deeper engagement, sharper insights, and faster alignment in complex, large-scale IT projects.

Read more about Aino
Erik Dörnenburg

Erik Dörnenburg

Green Computing—the Practioner’s Perspective

GreenOps, is a growing field helping companies reduce their IT-related carbon footprint. In this talk, Erik will share insights from a developer's perspective, starting with some key concepts and principles, and then moving on to specific techniques, methods, and tools to measure and reduce an organization's carbon footprint.

Read more about Erik

Agenda

Monday May 26

Coming soon

Tuesday May 27

Coming soon

Reserve your spot

Tickets are on sale! myConf is a small conference, which means the tickets are limited. So make sure to grab your spot today.

Price: 4 500 SEK (excluding VAT)
Included: Eight talks from world-class speakers, two sit-down lunches, one three-course dinner, coffee breaks and loads of inspiration.

Code of conduct: a conference to
come back to

In contrast to the name, myConf is our conference. We create the experience together, so let's make it one to remember with warmth, to be proud of and to want to come back to.

Here are a few things to remember:

  • All backgrounds and levels of knowledge matter. It's not a competition!

  • Want to ask a question? Great, we encourage that! Make sure it's a question and not your chance to voice your agenda.

  • Be on time for talks and turn your devices on silent.

Of course, the bottom line: we have zero tolerance for harassment, disrespect or bullying. Anyone violating this one will be asked to leave without a refund.

Answers to your questions

  1. Varbergs Stadshotell from the street

    The venue: Varbergs Stadshotell

    Address: Kungsgatan 24, 432 41 Varberg (Google Maps Link)
    Phone: +46340690100
    Email: info@varbergsstadshotell.com
    Website: varbergsstadshotell.com

    Varbergs Stadshotell is a historic hotel in central Varberg combining a turn-of-the-century atmosphere with modern conference facilities.

    myConf will take place in Spegelsalen, one of the hotel’s grandest rooms with high ceilings, chandeliers and large mirrors that reflect the natural light.

    Read more aboute the venue
  2. Hotel room at Varbergs Stadshotell

    Recommended accommodations

    Varbergs Stadshotell
    This is where myConf will be held. The hotel has reserved 40 rooms for attendants at a discounted price (1517 SEK/night incl. breakfast and VAT). After you’ve reserved your myConf ticket, send us an email at myconf@factor10.com and we’ll forward a reservation number to present to the hotel. To get the discount, you have to contact the hotel directly at bokning@varbergsstadshotell.com or +46340690180.

    If we manage to collaborate with other hotels we will post them here. But for now, other hotels in Varberg within walking distance of the venue that we recommend are:

  3. Trains at the station

    Getting there

    We care about the planet. If you choose planet-friendly means of transportation, when possible, you’ll have our eternal gratitude. With that said, here are some options:

    Train: The venue is a 10-minute walk, a 5-minute bus ride, or a 3-minute taxi ride from Varberg’s train station (Google Maps Link). Within Sweden, you can find train tickets at sj.se or hallandstrafiken.se.

    Plane: If you want to fly, the nearest airport is Göteborg Landvetter Airport (GOT). It’s about a 1-hour drive or a combination of airport bus and train via Gothenburg. For international travelers, Copenhagen Airport (CPH) is another option, with a direct train taking approximately 3 hours.

  4. factor10 logo

    Who are the hosts?

    myConf is hosted by factor10, a small consultancy of business-oriented coding architects in Sweden.

  5. Exit sign

    myConf refund policy

    We understand that plans can change. Our refund policy is designed to provide flexibility while ensuring the smooth operation of our event.

    • Up to 90 days before the event: 95 % refund of the registration fee.

    • Between 90 and 30 days before the event: 50% refund of the registration fee.

    • Less than 30 days before the event: No refund will be issued

    • Up to 7 days before the event: you may transfer your registration to another person.

    To request a refund, or transfer your registration to another person, please contact us at myconf@factor10.com.

  6. Cecilia Justad

    Contact myConf

    This is Cecilia, or Cissi as she's called. She works at factor10, and she can help you answer most questions about myConf. If she doesn't know the answer, she will try and find out.

    Email: myConf@factor10.com
    Phone: +46708576496

    Cecilia Justad