Early morning at the port of Varberg

Maximizing value
for a better future

May 26-27, 2025
Varberg Stadshotell
Varberg, Sweden

Reserve your spot today!

This year, ideas about maximizing value come together in Varberg, Sweden!

myConf is a lunch-to-lunch single-track conference with three sit-down meals and nine world-class speakers in beautiful Varberg, Sweden.

24 hours of inspiration, learning, and thought-provoking discussions about business and software development that makes a difference.

Our speakers

Yes, myConf will have speakers this year as well! We're working on presentations for all of them.

Can't wait to be inspired? Might we suggest watching all the talks from myConf 2024 and all the talks from myConf 2023?

Sarah Freiesleben

Sarah Freiesleben

Solve Better Problems

Putting profit in focus can cause teams to converge on reductive solutions. True value is found in the dynamic interplay between reality and possibility. Finding it doesn't always feel efficient, but creating space to tap into what is emerging will help us solve better problems and meet the systemic complexity required to build a sustainable future.

Read more about Sarah
Kevli

Kevlin Henney

Ye Cannae Change the Laws of Physics

In this talk we'll explore the metaphors and realities of the physical world and how they play out in our software systems.

Read more about Kevlin
Aino Vonge Corry

Aino Vonge Corry

Do You Want SERIOUS Play in Your Work Life?

LEGO® SERIOUS PLAY® (LSP), combines the power of LEGO bricks with cognitive science to enhance communication, collaboration, and strategic planning beyond traditional methods such as post-it notes or whiteboard sessions. In this talk, Aino will show how LSP fosters deeper engagement, sharper insights, and faster alignment in complex, large-scale IT projects.

Read more about Aino
Erik Dörnenburg

Erik Dörnenburg

Green Computing—the Practicioner’s Perspective

GreenOps, is a growing field helping companies reduce their IT-related carbon footprint. In this talk, Erik will share insights from a developer's perspective, starting with some key concepts and principles, and then moving on to specific techniques, methods, and tools to measure and reduce an organization's carbon footprint.

Read more about Erik
Zara Zamani

Zara Zamani

Web3 & AI: The Power Duo Shaping a Smarter, Fairer and more value driven Future

This talk explores how decentralized technologies empower individuals, enhance transparency, and revolutionize industries when combined with AI’s predictive and generative capabilities.

Read more about Zara
Aslam Khan

Aslam Khan

The Mind Behind the Method

Getting software teams—or yourself—to adopt new practices can be challenging. Some resist adoption from the beginning, others start enthusiastically, and many more than we would like to admit gradually revert to prior ways of working. In this talk, Aslam explores how cognitive biases might affect practice adoption in the hope of finding more natural approaches that respect how developers think, decide, and work.

Read more about Aslam
Suzi Edwards-Alexander

Suzi Edwards-Alexander

From friction to flow; putting humanity at the heart of your hiring

Hiring should be about building amazing teams, company and culture, yet many hiring practices create unnecessary friction, arbitrary filters, and inefficiencies. Why? In this talk, Suzy will take a candid look at the common hiring pitfalls that frustrate interviewees and hurt businesses, and share practical ways to make it a better experience for everyone.

Read more about Suzi
Kent Beck and Beth Andres-Beth

Kent Beck & Beth Andres-Beck

From Desert To Forest

There are two hard problems in software development: building valuable software and managing the team that builds software. Using the analogy of a desert and a forest, Kent and Beth will show how organizational design affects the outcome of software development, what actually works and how engineers can drive the solutions.

Read more about Kent & Beth

Agenda

Monday 26 May

Optional

Open Space

09:00-11:40

Discussions, free for all guests to attend and participate!

Read more about Open Space

Doors open!

Lunch

11:45-13:00

Day one starts with lunch.

Welcome address!

13:00-13:05

myConf 2025 is open!

Speaker

Sarah Freiesleben

13:05-13:50

Title to come

Read more about Sarah

Short Break

13:50-14:00

Speaker

Kevlin Henney

14:00-14:45

Ye Cannae Change the Laws of Physics

Read more about Kevlin

Break

Coffee break

14:45-15:15

Longer break with swedish fika.

Speaker

Aino Vonge Corry

15:15-16:00

Do You Want SERIOUS Play in Your Work Life?

Read more about Aino

Short Break

16:00-16:15

Speaker

Erik Dörnenburg

16:15-17:00

Green Computing—the Practioner’s Perspective

Read more about Erik

Preliminary time

Mingle, drinks and social activity

17:00-18:30

More info to come.

Preliminary time

Dinner

18:30-22:00

Tuesday 27 May

Doors open!

Good morning!

08:00-08:05

Day two starts

Speaker

Zara Zamani

08:05-08:50

Web3 & AI: The Power Duo Shaping a Smarter, Fairer and more value driven Future

Read more about Zara

Short Break

08:50-09:00

Description

Speaker

Aslam Khan

09:00-09:45

Title to come

Read more about Aslam

Break

Coffee break!

09:45-10:15

Longer break with Swedish fika.

Speaker

Suzi Edwards-Alexander

10:15-11:00

From friction to flow; putting humanity at the heart of your hiring

Read more about Suzi

Short Break

11:00-11:15

Speaker

Kent Beck & Beth Andres-Beck

11:15-12:00

From Desert To Forest

Read more about Kent & Beth

Thank you!

Finishing remarks

12:00-12:05

Lunch

12:30-13:30

Day two ends with lunch.

Reserve your spot

Tickets are on sale! myConf is a small conference, which means the tickets are limited. So make sure to grab your spot today.

Price: 4 500 SEK (excluding VAT)
Included: Eight talks from world-class speakers, two sit-down lunches, one three-course dinner, coffee breaks and loads of inspiration.

Code of conduct: a conference to
come back to

In contrast to the name, myConf is our conference. We create the experience together, so let's make it one to remember with warmth, to be proud of and to want to come back to.

Here are a few things to remember:

  • All backgrounds and levels of knowledge matter. It's not a competition!

  • Want to ask a question? Great, we encourage that! Make sure it's a question and not your chance to voice your agenda.

  • Be on time for talks and turn your devices on silent.

Of course, the bottom line: we have zero tolerance for harassment, disrespect or bullying. Anyone violating this one will be asked to leave without a refund.

Answers to your questions

  1. Varbergs Stadshotell from the street

    The venue: Varbergs Stadshotell

    Address: Kungsgatan 24, 432 41 Varberg (Google Maps Link)
    Phone: +46340690100
    Email: info@varbergsstadshotell.com
    Website: varbergsstadshotell.com

    Varbergs Stadshotell is a historic hotel in central Varberg combining a turn-of-the-century atmosphere with modern conference facilities.

    myConf will take place in Spegelsalen, one of the hotel’s grandest rooms with high ceilings, chandeliers and large mirrors that reflect the natural light.

    Read more aboute the venue
  2. Hotel room at Varbergs Stadshotell

    Recommended accommodations

    Varbergs Stadshotell
    This is where myConf will be held. The hotel has reserved 40 rooms for attendants at a discounted price (1517 SEK/night incl. breakfast and VAT). After you’ve reserved your myConf ticket, send us an email at myconf@factor10.com and we’ll forward a reservation number to present to the hotel. To get the discount, you have to contact the hotel directly at bokning@varbergsstadshotell.com or +46340690180.

    If we manage to collaborate with other hotels we will post them here. But for now, other hotels in Varberg within walking distance of the venue that we recommend are:

  3. Öresund train with Varberg in the background

    Getting there

    We care about the planet. If you choose planet-friendly means of transportation, when possible, you’ll have our eternal gratitude. With that said, here are some options:

    Train: The venue is a 10-minute walk, a 5-minute bus ride, or a 3-minute taxi ride from Varberg’s train station (Google Maps Link). Within Sweden, you can find train tickets at sj.se or hallandstrafiken.se.

    Plane: If you want to fly, the nearest airport is Göteborg Landvetter Airport (GOT). It’s about a 1-hour drive or a combination of airport bus and train via Gothenburg. For international travelers, Copenhagen Airport (CPH) is another option, with a direct train taking approximately 3 hours.

  4. factor10 logo

    Who are the hosts?

    myConf is hosted by factor10, a small consultancy of business-oriented coding architects in Sweden.

  5. Exit sign

    myConf refund policy

    We understand that plans can change. Our refund policy is designed to provide flexibility while ensuring the smooth operation of our event.

    • Up to 90 days before the event: 95 % refund of the registration fee.

    • Between 90 and 30 days before the event: 50% refund of the registration fee.

    • Less than 30 days before the event: No refund will be issued

    • Up to 7 days before the event: you may transfer your registration to another person.

    To request a refund, or transfer your registration to another person, please contact us at myconf@factor10.com.

  6. Cecilia Justad

    Contact myConf

    This is Cecilia, or Cissi as she's called. She works at factor10, and she can help you answer most questions about myConf. If she doesn't know the answer, she will try and find out.

    Email: myConf@factor10.com
    Phone: +46708576496

    Cecilia Justad